Commercials teach us a lot about endurance. Take for instance the candy on a stick: “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” According to the advertisement every animal that the boy asks admits to biting the lollipop well before licking to the chewy chocolate center. Even when Mr. Owl wisely puts the question to the test the candy coating is bitten after three licks. And the announcer suggests, “The world may never know.”

We also learn from commercials that the Energizer Bunny keeps going and going because of the power of Energizer batteries. And Timex teaches us that their watches are so well-made that they “take a licking and keep on ticking.”

Commercials aside, we have been called to keep going and going and going in our lives lived for Jesus. It is the mark of faith and calling for a Christian to continue living for Christ. How are we to keep on keeping on? Our answer lies in our relationship with Christ. He sends the Holy Spirit to give us the power to endure. We spend time with Him to ensure that our decisions are godly and trustworthy. And we commit ourselves to Him for service and care—we serve Him, He cares for us. And we endure until the last moment of time.

“Let us run with endurance the race that lies before us, keeping our eyes on Jesus, the source and perfecter of our faith, who for the joy that lay before Him endured a cross and despised the shame and has sat down at the right hand of God’s throne.” (Hebrews 12:1b-2)

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