I’m floored by the way we do church in today’s society. One of the reasons that I think so many members of the new generation are afraid to become members of a local church has as much to do with the fact that we are doing church and not being church as it does that there is a misconception built into the theories of church and ideologies of the young people who shop for the best church possible.

It’s easy to look at the lives of the younger generation and point fingers filled with the venom of accusation. I’ll try to deal with that tomorrow. Today, I think we need to be a little more introspective. Why does the Christian community approach the church with a consumer mentality? I believe that it’s because the church offers an advertising campaign that encourages this attitude among young believers.

When we develop our ministries, our programs, and our services in the church we ask the appropriate questions:

Ø      Who are we trying to reach?

Ø      What will it take to reach them?

Ø      Will this program/ministry/service draw more people?

Ø      How can we get the word out about our event/program?


What we don’t do is ask the important questions:

Ø      Who does Jesus want to reach through us?

Ø      How can we glorify God?

Ø      Will what we’re doing emphasize God?

Ø      What is our assignment in the Kingdom?


Most of the time we are looking to reach a certain segment of people and we design our churches to reach them. Much of what we do is based on the principles of mass appeal rather than the gospel message. One pastor in our market area has finally done something that breaks the mold. I keep forgetting his name and his church name (though I’ve been told more than once) because he has developed a television ad campaign that includes no names, no addresses, no locations. On a simple set with a white background, he simply invites people to let Jesus be the answer to their problems. Most of the spots are no more than 30 seconds. All are focused on Christ and the gospel.

Sure, I’d like to see people flocking to my church and joining in order to be of service to God. But I’d like it to be as a result of a relationship with God, not because we have the best program. Do we start with the basics? Or have we become the Christian arm of corporate